Nice to meet me

I like to think I’m fairly professional most days—so to balance things out, I’ve chosen a picture of me eating a fried cheese ball just hours after landing in Tokyo. Honestly, nothing on this page can compete with that cheese ball. Sorry in advance.

I’m a born-and-bred Danish creative, shaped by international experiences in Germany, France, and the United States. A seasoned copywriter with a relentless itch to write strategy and develop creative concepts — an itch I must scratch daily.

Over the years, I’ve led creative and strategic work for clients including (but not limited to): the Danish Armed Forces, Danske Bank, Danish Patent and Trademark Office, Schulstad, The Danish Working Environment Authority, HK, Capital of Children, Maersk, Ministry of Foreign Affairs, Premier Is, Mercedes, Flowering, Porsche, Verizon, Citroën, Elanco, Disney, and Air France.

I believe the best advertising breaks with convention and seamlessly blends into culture. Or in other words, if you don't think an ad is an ad, it’s probably a great ad.

When I occasionally pause being professional, I prefer spending my time goofing around with my girlfriend Alice and our daughter, Leonora. You might also spot me cursing out my bad serve on a tennis court, rolling dice while sitting at a D&D table, lurking in Twitch chat, or enjoying a classic pilsner at our local bodega.