Spreadsheets
of Truth

Proving that counterfeits come with consequences
Young Danes are increasingly buying counterfeit products, despite being aware of the negative consequences of the counterfeit industry that they are supporting. So, how do you change bad behaviour that is socially acceptable?

You beat it at its own game.

We created Spreadsheets of Truth — a counterfeit catalogue that looked exactly like the ones young people use to buy fake products. But instead of links to illegal product pages, we exposed the harsh truth of buying counterfeits and intercepted our target audience when they were least expecting it.