Sheepview

Documenting the Faroe Islands with woolly friends
The Faroe Islands are home to breathtaking nature and welcoming people, but they were completely absent from Google Street View. To change that and attract global attention, we turned to the locals who know the land best: the sheep.

Equipped with 360° cameras and solar panels, they roamed the islands and captured the untouched beauty Google had missed. The result? A charming, unconventional campaign that showcased the Faroe Islands to the world — literally and figuratively.